Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
Whether you are a seasoned marketing man or someone who desparately wants
to understand marketing you have to see this video. It's more up to date than any
book you can buy, and in 2010 it's already 3 years old. Stuff moves so fast today
you can fall behind as you breathe in. Oh, keep breathing, the alternative is far worse.