The problem is choosing the best mix for your business.
Advertising
Direct marketing
Exhibitions
Personal selling
Sales promotion
Public relations tools
Internet
Customer press releases
Trade press releases
Promotional videos
Consumer exhibitions
Competitions and prizes
Product launch events
Celebrity endorsements
Web sites
Corporate identity design
Company and product videos
Direct mailings
Web site
Trade exhibitions
Marketing Communications
There are so many ways to communicate with your marketplace but the big question is "which one is the most effective for your business?"
There is no one size fits all option, as your products, customers and channels are unique to your business, or at least to your industry. And you would not want to look like all the rest, would you? So you have to know what could work for you, how it could differentiate you from the rest and how to make it work for you.
e.g. Advertising -
business or consumer, technical or non-technical, big budget or low cost, nationwide or local? are just a few of the questions that will determine how you advertise and what medium you choose.
TV? Radio? Local paper? National paper? Trade magazines? Consumer magazines? Parish magazine? Web sites? Adwords? Outdoor - Bill Boards? Street Furniture? Buses? Bus Stops? Taxis? your Premises? your Vehicles?
Ok, there's a lot of choice but which is best for you? It may be NONE of them. Ask us why
It's not as easy as it looks. We can help you see the wood for the trees.